Onboarding project | Urban Company

Value Proposition

Urban Company distinguishes itself through a commitment to prioritising customer trust as a foundational strategy by adopting a unique approach unlike other conventional marketplace platforms such as Uber, Airbnb, and Trip Advisor, which predominantly concentrate on lead generation, Urban Company adopts a distinctive stance. It places significant emphasis on investing in the training, upskilling and support of its service providers (UC Pro's), actively engaging in the service delivery process rather than solely acting as an intermediary between customers and service providers.

Consider the convenience of having a dedicated team of proficient professionals readily available to enhance your living space and cater to your personal needs, all within an arm's reach. UC's exclusive roster of skilled technicians and beauty experts stands poised to provide exemplary service.

Urban Company is a technologically-driven platform providing an array of services conveniently accessible at your doorstep. Our customers enjoy the flexibility of booking a wide range of services including but not limited to beauty treatments, haircuts, cleaning, painting, and more. These services are seamlessly delivered

Ideal Customer Profile

Validation Of ICP

Case-1

25 year old working at a unicorn as a Junior Manager
Earns between 17-22 LPA
The individual encountered a negative incident with the nearby appliance repair service, which resulted in irreparable damage to the appliance. Consequently, they were compelled to purchase a new appliance for the replacement. The individual decided to only use skilled technicians for any repairs going forward.

Case-2

38 year old bakery business owner managing her house along with 2 kids.
Earns between 32-40 LPA
The individual is mostly caught up with family, kids and her bakery business and barely gets anytime for monthly salon visits. Requires a doorstep service so she can doesn't have to leave her kids and bakery unattended.

Case-3

35 year old Entrepreneur managing their own digital marketing agency.
Earns between 50-60 LPA and lives with their spouse and kids.
The individual purchased a new house and installed top notch appliances in their dream home. They had quite a few bad experiences in the past related to discipline of local unskilled technicians which led to damage to the appliances.
The individual doesn't have the time to search for different technicians/vendors for different repairs and wants a one stop solution to all such needs.

Jobs To Be Done

The Teardown

GX19_UC-Product Teardown.pdf

Activation Metric Hypothesis

Case 1 - User logs in directly with their contact number in the first week

The user already is in need of a service and trusts the app hence uses contact number to login instead of pressing the skip button to explore the services.

Case 2 - User books a service within the first week

The user books a service by paying online within the first week after exploring all the options.

Case 3 - User books a different service in the first 30 days

The user books a new service like a massage/grooming after repair or vice versa in the first 30 days.

Case 4- User purchases the plus membership in the first 30 days

This is one of the most meaningful step in the user journey which tells us that the user is not going anywhere and is very happy with the services.

Case 5- User refers a friend within the first 30 days

When a user refers someone, it clearly means that they love the product and services. This also makes them look like the cooler one in the group.

Case 6 - User leaves in app review of the service in the first 30 days

The user really liked the service give by UC professionals and is going the extra mile to share their positive feedback on the app.

Case 7 - Recurring user requests for the same UC Pro

The UC Pro was able to build a good rapport in the first service with the user and converted them into a recurring customer where the user ends up requesting for the same UC pro for every booking.